As the customer base grew and staff became busier, the team needed a more efficient way to handle scheduling and communication. Previously, scheduling began with a contact form, followed by lengthy back-and-forth exchanges between store managers and customers. With more than 20 shops managing this manually, the process became slow, inefficient, and overwhelming for the team.
Heartland Tire deployed collabor8 across all 23 shops, with each scheduler customized to match its services, technicians, and capacity,
Now, customers can book appointments directly from:
Their website
Google Search
Any marketing campaign or outreach
Heartland Tire relies on Steer to manage all customer communications—from automated service reminders to personalized promotions. Each message includes a unique link to the customer’s vehicle profile, giving them instant access to past service history, upcoming maintenance, and easy appointment booking through Collabor8.
$12.5M+ in total campaign-driven revenue
414 new Google reviews from automated review requests
Simplified scheduling across 23 locations with AutoOps (website + Google)
Created full transparency for each shop—what’s been booked, what’s coming in, and what’s still open
Teams are more accountable with clearer lead tracking and accurate customer info
Over 1,100 hours saved by reducing day-to-day scheduling tasks
